3 Powerful Facebook Targeting Features You Probably Aren’t Using

Have you tapped into the power of Facebook Custom Audiences?

If you have started advertising on Facebook, your business is most likely missing out on a huge opportunity.

One of the most underutilized Facebook Advertising features is Custom Audiences.

On Facebook, you have the ability to target people who have interacted with your company in many different ways, and it is all done through creating Custom Audiences inside Facebook Ads manager.

In this post we are going to outline the three most powerful Facebook Custom Audiences that you can create for your business.

Customer or Lead Files

Do you have a list of previous or current customers?

Do you have a list of leads that you are trying to get in contact with?

If so, then you are in luck. Facebook allows you to upload your customer or lead data directly into their advertising platform.

Facebook uses information such as email addresses, phone numbers, zip codes and other data points from your list to match it with a Facebook user in their system.

For example, if there is a janedoe@gmail.com on your customer or lead list that you upload to Facebook, then Facebook will try to find that same email address in their system and match it Jane Doe’s user profile.

After the list has been created you can then serve advertisements directly to your leads or past customers.

This is a great way to get in front of an audience that already knows your brand and entice them to make a repeat purchase or get back in touch.

As long as you have a customer or lead list larger than 100 people, you can upload it to Facebook today and start serving them advertisements.

Website Visitors  

Are people visiting your website, but not purchasing your product or getting in contact with your business?

If so, Facebook Custom Audiences can help.

As long as you have a Facebook Pixel code on your website, then you can start creating a list of people who visit your site and do not take certain actions.

For example, if someone visits the checkout page, but does complete their purchase, your company can serve them an advertisement reminding them to complete their purchase.

You can also create a custom audience for people who spend a certain amount of time on your website.

For example, if people are spending more than two minutes looking at one of your products or services page, then they are probably very interested in what your company has to offer.

You can create a custom audience that targets people who spend a certain amount of time on one of your web pages.

This is a great way to re-engage with people who may not have taken action after viewing it for so long.

The customer audience that you tailor from your website traffic is endless and extremely powerful.

Remember, 98% of the people who visit your website will not take the desired action that you want them to on their first visit. Using Facebook Custom Audiences is a great way to get them to return.

Engagement On Facebook Website Visitors  

One of the newer Facebook features is the ability to target people that have engagement with your brand on Facebook- specifically video content.

If your company produces video content and uploads it directly to Facebook, then this a feature you must use to your advantage.

Facebook allows you to create a custom audience based on how long a person watched one of your videos.

You can create a list based upon if an individual watched 25, 50, 75 or 95 percent of your video.

This is extremely powerful when used in combination with a broader advertising strategy.

For example, you can advertise your company’s video to your ideal audience. You can then create an advertisement that targets people who have watched at least 50 percent of your video.

Since everyone on this list has taken time out of their day to watch your content and are now familiar with your brand, you can then send them a more compelling advertisement to get them to take a desired action like purchasing a product, or requesting a proposal.

When used as part of a broader strategy, this can easily be one of Facebook’s Most Powerful Features.

Start Creating Custom Audineces

Start creating Facebook Custom Audiences today to harness the full potential of Facebook’s advertising platform.

If you need help getting started or are unaware of how to set-up custom audiences, send an email to blake@rootmarketing.com, and we can guide you in the right direction free of charge.