Facebook advertising has never been more effective than it is today. Every day the social giant is taking enormous leaps forward in improving their ad’s platform.
It is no secret that Facebook is striving to become the world’s largest and most effective advertising platform.
Many companies are still hesitant to adopt Facebook advertising into their marketing strategy, despite Facebook having a robust advertising network.
If you are still reluctant about using Facebook advertising for your company here are a few reasons why you should reconsider.
Your Audience Is On Facebook
In the first quarter of 2015 Facebook announced that its social platform has more than 1.44 billion monthly active users. That large of a number is hard to ignore and it would be difficult to argue that your target audience isn’t on Facebook.
Millennials are not the only generation using the social platform. According to a Pew Research Study, 73% of adults between the ages of 30 to 49 years old who use the Internet are on Facebook.
The same goes for those older than 50 as well. A significant 63% of adults between the ages of 50 to 64 years old use Facebook as well as 56% of those 64 and older.
Advanced Targeting Features
Facebook’s advertising platform gives businesses total control over what people see their advertisements.
If you know who your target audience is then Facebook will allow you to serve highly targeted ads directly to them.
Whether your company is a business to consumer or business to business, Facebook ad platforms allow you to target both types of purchasers.
Want to target Chief Executive Officers in Orange County whose businesses have over 50 employees?
Facebook’s advertising platform will give you a prime real estate and put your ad directly in front of those CEOs’ eyeballs.
If you were wondering, there is a little over 400 CEO’s in the Orange County area who manage a business that has more than 50 employees.
That means your company has the chance to get your message directly served to your audience.
Cost-Effective Facebook Advertising
Facebook advertisements are extremely cost-effective. On average you can expect to pay a $1.00 or less to send a user from Facebook to your website.
Of course, this depends on your industry, your advertising copy, and your target audience. An effective Facebook ad will direct traffic to your website for less than a dollar.
Did your company make an awesome video that you want the world to see? Create video advertisements on Facebook and pay as little as $0.01 per view.
For as little as a penny, you can have your marketing message viewed by a member of your target audience.
In today’s economy, a penny can’t get you much of anything but a little luck.
Now with Facebook Ads platform, you can get a pair of eyeballs on your amazing video for less than the cost of a stick of gum.
Your target audience is on Facebook. Your company has the opportunity to deliver cost-effective, highly relevant advertisements to your audience.
If your company hasn’t started experimenting with Facebook ads yet, then you could be missing out on a huge opportunity. See our case studies
For less than $20 dollars per day, your company could be running profitable Facebook ads that can help grow your email list, generate leads and drive targeted traffic to your website.
Need help? Give us a call. As one of Orange Counties Marketing Agencies, we are happy to discuss your unique situation.