4-Step YouTube Marketing Guide


Do you know what the second largest search engine in the world is?

Do you think it is Bing? Yahoo? Ask?

If you guessed any of the above, then you are wrong.

The correct answer: YouTube

YouTube is the second largest search engine, and it is bigger than Bing, Yahoo, Aol and Ask.com combined.

YouTube processes more than 3 billion searches per month, and it is the fastest growing video sharing website in the world.

If your company is not on YouTube, then it is missing out on a major opportunity to tap into a large market.

Nearly one out of every two Internet users are on YouTube, and the platform receives 1 billion unique monthly users.

The numbers alone show the massive potential of YouTube that your brand could tap into.

If those numbers are inspiring enough to start experimenting with YouTube, then follow our 4-step guide to getting started on the largest video platform in the world.

Create Your YouTube Content Strategy

Before you dive into any social media network, you need the proper plan in place.

The first step is to determine what type of videos your company is going to make.

It could be any of the following:

  • How-to videos (How to input a lead in Salesforce.com)
  • Tutorials (How to install a WordPress plugin)
  • Testimonials (How X Company product increased my sales by 200%)
  • Interviews  (Interview an expert in your industry)

Your videos could be a combination of just one or all of the categories above.

After you have determined what type of video content you are going to produce, you will need to create a production and release schedule.

The more videos you can produce, the better. However, you should aim for creating at least one to two videos per month.

For efficiency purposes you can schedule a video shoot to take place on the first Tuesday of every month.

During that time you can shoot all the video content that you will need for the month.

If you plan on releasing a new video every week, then you can shoot four videos during that time period.

Shooting multiple videos in one sitting rather than individual shoots will save you time in setting up and tearing down your equipment and set.

Get The Right Equipment

Fortunately, it has never been easier to produce high-quality videos.

Especially when an HD camera is sitting in almost everyone’s pocket.

If you have an iPhone or Samsung that is less than three years old, your phone has the ability to capture amazing videos.

Even though all you really need is a smartphone and a basic video editor such an iMovie to create amazing videos, we recommend investing in a few more items that will increase the production value.

Here are a few other tools you should consider purchasing:

  • Green Screen
  • Microphone
  • Tripod
  • iPhone Clamp

Begin With The End in Mind

Before you begin shooting your first set of YouTube videos, you need to start with the end in mind.

Every video you create should have the YouTube user experience in mind and should have a specific goal.

In addition to educating or entertaining and in some cases doing both- your videos should focus around getting the user to take a specific action.

Each video needs to be building up to a call-of-action (CTA) at the end of the video.

The CTA could be as simple as asking people to subscribe to your YouTube channel or buy youtube subscribers .

You can even ask viewers to visit your website or subscribe to your email list.

If you do not include a CTA at the end of your videos, then the viewer will be wondering wondering what to do next.

A call-to-action tells them what to do next.

Lights, Camera, Action  

Now that you have your content strategy, equipment and the goal of each video laid out, it is time to start recording.

Speaking on camera can be nerve racking. The best way to overcome on-camera nerves is to put a friend or trusted colleague behind the camera.

Try speaking to them and act as though you are having a normal conversation. This will help ease your nerves, and you’ll appear more natural on camera.

There is no substitute for practice, so if at first you don’t succeed, make sure you try again!

Get Rolling

Once you have created and edited your first video, now comes time to post it to your YouTube account.

However, before you post the video to your YouTube account, you will want to optimize it so it appears higher on the search engine results page.  

Remember, YouTube is a search driven platform, and it is imperative that your video ranks high so people can find it.

Check back next week to learn the 5-step YouTube SEO process.