Open your Google Analytics account and check how much web traffic your website is getting on a daily basis.
If traffic is lower than expected, you may be wondering how to increase website traffic.
If you do not have a Google Analytics account, you need to set one up as soon as possible.
Just because you have built a website doesn’t mean that people are automatically going to find it.
The Internet is not the field of dreams and traffic is not going to come on its own.
Remember there are over one billion websites on the Internet.
If you want to learn how to increase traffic to your website, utilize some of the techniques below to help you drive sales.
Social Media Ad Platforms
Utilizing social media is a great way to drive traffic to your website.
Establishing and maintaining a consistent social media presence can help drive qualified traffic to your website and even foster a community.
The only downside to using social media platforms is that they are now filled with so many users and business accounts it can be hard to have your brand’s voice heard through all of the noise.
The upside is that social media advertising has never been more cost effective than it is today.
Usually for less than a dollar per click you can drive qualified traffic to your website.
If you are advertising on Pinterest, users can now purchase products directly from your website.
Wondering what social media platform ad platform your business should utilize?
Every case is different, but here are some broad guidelines to follow:
- Facebook: B2B companies, Information Products, Digital Products
- Pinterest: Consumer Goods, Furniture, Home decor, Nic Nak Products, Fitness products
- Twitter: Mobile Applications, B2B products
- Instagram: B2C products, Consumer Goods, Visually Appealing Products, Sport Products, Fitness products
Still not sure which ad platform your company should be on?
We recommend starting with Facebook. With over 1.44 billion users, your target market is bound to be using the platform.
After experimenting with Facebook, try experimenting with other platforms to see if you get a better return on advertising spend.
Want your company to be listed on the first page of Google? Who wouldn’t?
Google Adwords is a great way to get your business listed on one of the top spots on Google when someone searches for a particular keyword that your company wants to rank for.
For example, if you are an Orange County real estate agent then you are competing with thousands of other agents for a top spot on Google.
If you set up a Google Adwords account and create an ad for the keyword “Orange County Real Estate Agent” then your website will appear at the top of the search engine results page above the competition (assuming it is set up correctly with a high enough bid).
The even better part is that the person searching for phrase is likely in the market to hire a real estate agent.
If you’re ranked above the competition, he or she is more likely to click on your page first and contact you before the others.
Google Analytics can be costly, but if your account is run properly then you will easily see a return on advertising spend over the long run.
Even if a real estate agent is paying $78 per click the return can still be profitable.
If a real estate agent receives a lead from Google Adwords for a customer that is looking to selling his home for $620,900 (median orange county home price) the agent would make around $15,522 assuming a 2.5% commission if he sold that home.
Even if it takes a 100 clicks to get 1 that turns into a customer (1% conversion rate), you are still profiting 6,248. If that customer turns into a lifelong client, the return will be even greater.
Content marketing is a great way to increase traffic to your website and it’s a term that gets thrown around a lot in the digital marketing world.
Content marketing is a strategic approach focused on creating and distributing valuable and relevant content to your target market.
This content can be blog posts, videos, pictures, podcasts or any other form of content that your audience may find useful.
Content marketing is the fuel behind your website organically ranking high in search engines, and it also is the catalyst for growing an audience on social media.
The more original content your company can produce, the more value you will be providing to your customers, and the more likely you will be view as an authority in your industry.
Creating high-quality content takes time, but it is a good long-term investment in your company.
Remarketing or retargeting is a great way to bring back past visitors to your website.
It can also help prevent you from losing customers.
Retargeting is a cookie-based technology that allows you to serve advertising to people who have been to your website before, but may not have content you or performed a desired action.
All social media ad platforms as well as Google Adwords have remarketing technology that your company can use to their advantage.
People are easily distracted and only 2 percent of first-time visitors to your website perform an action that you want them to.
Retargeting allows you to bring back the other 98 percent.
We have gone over some of the best ways to increase website traffic.
Every company is different and requires a different strategy that fits their business model.
All of these methods are extremely effective when used together to create an online sales funnel that will help increase leads and eventually sales.