A term you will often hear us say is that design and marketing go hand-in-hand.
Most B2B and B2C interactions are now taking place online.
Long gone are the days where a business could just throw up a website about their Orange County company, and people would stumble upon it.
In today’s global economy, competition has never been greater. Businesses are fighting for the attention of consumers. That is why almost every company has a person whose sole job is to drive more traffic to their website.
It is important to drive traffic to a website, but what is even more important is getting those users to stay and convert.
One of the biggest factors in getting a website visitor to stay and perform a specific action is the design of your site.
Below are the five amazing reasons for how spectacular web design and marketing can grow your business.
We Are Design Oriented Creatures
We are an extremely visual society. The human mind loves images.
The human mind processes visual information 60,000 times faster than text and over 90% of the transmitted information to the brain is visual.
Visual aids have also been found to increase the learning process by up to 400 percent.
On a very basic level, marketing is the communication of value. It is making a connection between customers and your products or services.
If marketing is the communication of value and the human mind prefers visual information over text, then it is easy to see why marketing and design go hand-in-hand.
People often say that marketing and sales are different sides of the same coin. While that might be true, I like to think that design is the metal component that is holding them together.
There Is Power In Visual Storytelling
Everyone loves a good story. Storytelling was the world’s first form of entertainment, and it will be it’s last. Since the dawn of man, humans have been telling stories and the best stories live for centuries.
We now know that the human mind loves images, and it is no surprise that storytelling using images is extremely effective.
According to a Buzzfeed video, in just one minute every day, the following occurs:
- 208,300 photos are posted on Facebook
- 100 hours of video are uploaded to Youtube
- 510,000 photos will be liked on Instagram
- 2,780,001 videos will be viewed
All of the visual content that is being uploaded to social media is receiving more engagement, conversions and time spent on pages. Those posts that only contain text or are not visually oriented loose engagement.
It is important that marketers capitalize on the success of visual images. Creating and using visual content to distribute their marketing message is always a plus. Designing visual images that match your company’s branding and image is crucial to its success and a big ++.
Stand out With Good Design
I don’t have to tell you how many times per day people are bombarded with advertisements and marketing messages. We both know that it’s a lot!
We live in an era of constant media consumption, and consumers have access to more information than ever before.
It is imperative your brand has the ability to break through the clutter and stand out amongst the crowd.
The best way to get your company and marketing messages noticed is by displaying eye-catching design. This will help a company achieve its goals, express their voice while driving a viewer to take a certain action.
Get Visitors To Take Action
Getting a user to perform a specific action on your website for your marketing campaign will be extremely difficult if you have a poorly designed.
How do you expect a user to fill out a contact form when they have to click through three different pages to find it.
You want visitors to your website to learn more information about your company, but then you bombard them with an overwhelming amount of pages.
Your landing page is full of 90’s clip art, and your users have to click through to another website to even register for your event.
All of these are common problems that Internet users encounter every day.
They want to give your company their business, but your website or landing page makes it too difficult for them to perform that action.
So what do they do? They click the “back” button – the most commonly used button on the Internet.
They will go to your competitor’s website because they have a website that can be navigated with ease.
An amazing marketing campaign that is not supported with good design is just a wasted campaign.
Every successful marketing campaign has three good things behind it: a great product, a clear message, and amazing design.
We Associate Design With Trust
As humans, we associated looks with trust.
According to a Daily Mail article, the brain takes just 33 milliseconds to determine whether it trusts a person or not. The same principle applies when someone is looking at your company online.
The main area of influence when a person is trying to decide whether or not they can trust your brand is by your website.
If your website is old, poorly designed and hard to navigate, there is an extremely high chance that your potential customers are going to go straight to your competition.
If a person finds your website design unappealing and untrustworthy, it is going to be difficult running an online marketing campaign to encourage them to take action on your website.
A marketing campaign that can’t establish trust with its target audience isn’t going to be a successful one.
Design enhances the effectiveness of every marketing campaign.
A marketing campaign that lacks good design is a poorly executed campaign. The design should be the cornerstone of any marketing campaign.
Good website design is a good investment for your company, and when a cohesive marketing campaign is put into place, your business will see a lasting return on the investment.
This is why Root Marketing believes that marketing and web design go hand-in-hand. A great Orange County website design agency can help give your company the competitive design edge that it needs.