5 Marketing Strategies that Financial Planners Can Use to Attract Millennials


You have been presented with a $30 trillion opportunity.

Yes, that’s right, “trillion” with a “T.”

Right now, there is a $30 trillion transfer of wealth occurring in the United States.

It looks like this: 30,000,000,000,000, and it’s being dubbed  The Great Wealth Transfer.

This transfer began when the Baby Boomer generation started to pass along its life savings to its heirs. This is a process that is expected to continue for the next few decades.

A significant amount of that money will be distributed to millennials.

As a financial advisor, you need to find a way to capture that wealth and the loyalty of the world’s soon-to-be wealthiest generation.

Millennials, or Generation Y are those who were born from 1982-2000, and there are currently 83.1 million of them living within the United States.

That is why it’s critical that you start cultivating relationships with this extremely loyal demographic as soon as possible.

That requires using modern digital marketing techniques to target and engage millennials on the websites where they hang out online.

There has never been a better or a more important time to start marketing to this demographic.

If you do not start soon, you will be letting this amazing opportunity pass you by.

Below, we have outlined the 5 marketing strategies you can use to attract millennials as clients and position yourself for success.

1.  Start Using Content Marketing

Creating and distributing valuable content that targets millennials is a great way to connect with them.

Millennials are hungry for information that can help them advance their personal and financial lives.

Content is an important component of any marketing strategy. It serves several purposes for attracting millennials:

  • Positioning you as an authority in the financial industry
  • Assisting in lead generation from social media
  • Increasing brand awareness

It is important to keep in mind that any content you write must be original.

This means that you cannot purchase pre-written articles that hundreds or thousands of other websites already have.

The content should be unique to your voice and company.

When you start consistently adding unique and helpful financial content to your website, millennials will start to use it as a learning resource.

If you provide them with useful information that offers results or solves a problem that they are facing, they will thank you for it and stay loyal to you and your company.

(NOTE: Want to learn how to build a millennial marketing magnet that was specifically designed for Financial Planners? Copy & Paste this simple 9-Step formula to generating more leads on autopilot. Get your copy here.)

Millennial Marketing Magnet

2. Start Using Facebook Advertising

According to Media Insights, 90% of the millennials who are on the Internet are using Facebook.

Currently, 88% of millennials use Facebook as their primary news source.

Your business needs to be on Facebook and sending advertisements to this demographic.

Facebook’s advertising platform allows you to directly target these individuals and place highly relevant ads straight into their news feeds.

Here is an example:

Let’s say that you are located in Orange County, and you want to target millennials who live within a 25-mile radius of Irvine.

Financial Advisors Millennials

As you can see from the image above, there are currently 230,000 millennials between the ages of 21-33 that are interested in personal finance or financial services and live within 25 miles of Irvine.

You can serve the advertisements directly to this audience, and it is more than likely that many of them will be interested in your service or whatever relevant content you are providing.

Pro Tip:

The unique and helpful content that you are going to be creating is perfect for Facebook advertising.

You could write a blog post titled, “7 Tips for Millennials to Conquer Their Finances” and advertise it directly to the audience described above.

That is a perfect way to introduce you and your brand to a cold audience. Since you are providing them with extremely useful information (conquering their finances), they are sure to remember you.

3. Set Up Remarketing Pixels

For most websites, only 2% of the web traffic converts readers on the first visit.

Retargeting keeps track of people who have visited your website and displays your ads to them as they browse online.

This brings back the 98% of users who don’t convert right away by keeping your brand top-of- mind.

Setting up a remarketing tracking code on your website will allow you to target past visitors who did not convert or take the desired action on your site.

In online marketing, we consider this group of people to be “warm traffic.”

After people have been to your website and become familiar with your brand, you can market toward them more aggressively.

On Facebook, for example:

Let’s say that you wrote the blog post, “7 Tips for Millennials to Conquer Their Finances” and advertised on Facebook to the audience described above.

With retargeting, you can then serve an ad directly to people who read that article, asking them to fill out a lead form or providing them with more information about your financial services.

Since these people are already familiar with you and your brand, they are more likely to engage with your advertisement.

You can learn how to install a Facebook Retargeting pixel on your website by reading this Facebook article.

(NOTE: Want to learn how to build a millennial marketing magnet that was specifically designed for Financial Planners? Copy & Paste this simple 9-Step formula to generating more leads on autopilot. Get your copy here.)


4. Grow Your Email List and Use It Wisely

Your email list is one of the most important assets in your business.

Email marketing converts potential customers better than any other marketing channel on the Internet.

It allows you to engage with your audience in a more creative and personal way than tweets and blog posts cannot.

Despite what the media has told you, 90% of millennials actively use email.

According to a study by the Principal Financial Group, an overwhelming amount of millennials would rather communicate with a brand via email than any other digital channel.

Sending monthly or bi-monthly emails to your list can have a huge impact on your business, as long as you are doing it in the correct way.

You must be providing relevant and valuable financial content to the millennials on your email list.

This way, they will look forward to your emails and take the time to read them because they know that you can help them to improve their current or future financial situations.

Pro Tip

Another way to harness the power of your email list is to use it with Facebook Ads.

Facebook allows you to directly upload your email list. After that, they will match the email addresses to Facebook users.

Once Facebook has matched your email list to their users, you can send Facebook Advertisements to everyone on your list!

This technique will send your conversion rates through the roof.

5. Build a Millennial Marketing Magnet

One of the best parts about using digital marketing to attract millennials is that it does not require an enormous amount of time, energy or money.

In fact, with the right strategy the most of the process can be automated.

Image this…

Each day you wake up, log onto Facebook, click a few buttons and watch leads from millennials in your area roll in.

Could there be anything more satisfying than that?

This isn’t just a pipe dream but it is reality.

The millennial demographic is vastly unserved by financial planners.

Getting a head start on marketing to demographic will give you a leg up over the competition.

Positioning yourself and your business to serve the wealthiest generation to date will help grow your business and your profits.

All you need is the right plan. We call this plan the Millennial Marketing Magnet.

We put together a Free Guide called Autopilot Leads: How to Build a Millennial Marketing Magnet that guides through step-by-step how to create and execute your magnet.

Don’t miss out on opportunity to advise future America’s future high-level executives, successful entrepreneurs and are poised to be America’s wealthiest generation.

Download your free guide by clicking the image below!