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Black Wolf launched in August 2018 and positioned themselves as an affordable men’s skincare company inside the marketplace.

Black Wolf was managing their ads internally but found that their cost per acquisition was too high and their average order value was below where they needed it to be in order to scale.

Root Marketing partnered with Black Wolf to help reduce their customer acquisition costs and increase their average order value. 

Root Marketing was immediately able to cut Black Wolf’s acquisition costs while increasing average order value. 

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