Blah Blah Blog: Why Your Conventional Wisdom About Blogging Is Wrong
A Google search for “Why should you start a blog?” will give you 759 million results.
This means that there are potentially 758 million reasons why you should be blogging! Does that seem overwhelming?
If it does, that is because I’m only joking. There are definitely not 758 million reasons why you should start a blog.
In fact, most of those articles regurgitate the same information over and over again.
This article does not intend to provide you with the same information that you can get from 758 million other sources.
In fact, I wanted to look at blogging from a completely different perspective and show you how there are many different ways that a blog can help your company.
Now, just in case you haven’t read one of hundreds of millions of articles on the Internet about why your company should have a blog.
I’ll give you the quick and dirty bullet point overview:
- Great for search engine optimization (SEO)
- Helps establish your business as an authority in its industry
- Improves website traffic
- Gives your brand a voice
- Provides you the opportunity to build a loyal following
Now that you have the short overview of why blogging can be good for your company, let’s start exploring uncharted waters.
Ditch Traditional Blogging
If you are like the rest of the 98% of people in Orange County, California, or the world then you probably image a blog as a written form of content, but it doesn’t have to be.
A blog does not have to be just written content. In fact, some of the best blogs offer many different forms of content such as pictures, video and even podcasts (audio files).
Don’t get me wrong. The written word is still very powerful on the Internet and great for SEO.
But, if you are not a writer or have a more visual based company then putting alternative forms of content on your blog is a great idea.
It will even attract different types of people from your target audience since some people enjoy consuming content in videos rather than reading an article.
Your Blog Is A Magnet
Now that we have dispelled the myth that a blog is purely written content we can dig a little deeper.
If you published new content on your blog today, how many people would come view it?
Depending on the size of your company and the amount of loyal followers that you have this number could be anywhere from zero to millions.
However, I have a feeling that your number is closer to zero.
With the correct strategy your blog can be used as a magnet to attract new visitors to your website and the views on your blog can dramatically increase.
After you have written the blog, you have to make that content work for you and the one of the most effective ways of doing that is utilizing social media.
Posting your new blog post to your Facebook Page and sending out a few tweets about it can definitely help generate visitors, but with declining organic reach (the amount of people who see your posts) the traffic might be less than you had hoped.
That is why you want to take advantage of social media advertising.
Creating an advertisement on Facebook, Twitter or Pinterest is a great way to drive new traffic and potentially new customers to your website.
Social media advertising has never been more cost-effective and can help grow your audience and generate new leads for your business.
In fact, Facebook’s advertising platform has never been more advanced. For as little as $5 you can expose your latest blog post to hundreds over new people in your target audience.
With paid advertising your blog becomes a magnet for attracting new prospects to your website.
If the content that is on your website is great then you can bet that they are going to stick around for a while to learn more.
The blog entices people to come off of social media and come take a break on your website.
Since social media advertising allows you to choose a very narrow audience, these users don’t see your ads as actually advertisements.
Instead they are viewing it as useful information that will either entertain or educate them.
The First Step In The Funnel
Creating content for your blog and advertising it on a social media platform is the first step in an online sales funnel.
Once an interested person clicks on your ad to read, view or listen to your blog post you have just turned cold web traffic into warm lead.
Once they are on your website, it is your job to nurture the relationship and turn that visitor into a loyal fan, a hot lead and eventually a customer.