3 Powerful Facebook Targeting Features You Probably Aren’t Using

Have you tapped into the power of Facebook Custom Audiences?

If you have started advertising on Facebook, your business is most likely missing out on a huge opportunity.

One of the most underutilized Facebook Advertising features is Custom Audiences.

On Facebook, you have the ability to target people who have interacted with your company in many different ways, and it is all done through creating Custom Audiences inside Facebook Ads manager.

Categories: Marketing

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3 Different Types of Videos to Create for Facebook Ad Campaigns

Facebook video ads are an extremely effective way to market your product or service.

Video is one of the most popular forms of content on the Internet, and it helps your brand quickly build a relationship with potential clients.

I have outlined the three different types of videos your business should create if they want to run Facebook advertisements.

However, before we get into what video to create, there are a few things you should keep in mind when creating Facebook video ads…

Categories: Marketing

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3 Devastating Mistakes Your Brand is Making

Branding is a long-term strategy.

Entrepreneur.com defines branding as:

A marketing strategy that involves creating a differentiated name and image often using a logo and/or tag line in order to establish a presence in the consumer’s mind and attract and keep customers.”

Put a lot more simply, branding is all about consistency. 

Many companies in the put so much time into their products and services that they forget to create a unique brand experience.

Categories: Marketing

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