Your Brand Guide

A good brand is cohesive and dynamic


Your brand guide is essentially a set of rules that explain how your brand works. Think about it as the heart and soul of your brand – your mission, vision, and values. 

brand identity

Brand Guide Checklist:

Brand Guide Check List


  • Brainstorm and have it all typed out before editing and asking for feedback
  • Start at the center and work your way out
  • Choose a compelling visual format to publish your information
  • Be Consistent


  • Rush to get it done 
  • Don’t dilute the core of your brand with too many edits
  • Don’t forget to consider language and imagery
  • Try to be something you are not
  • Don’t change things up too often