You have done everything right.
Your website is current with fresh content, and your designs are captivating. You’ve built and segmented your email list with care, your social media is on point, but why aren’t your sales higher?!
“If you don’t ask, you don’t get.”
Your CTA must be on the main page of your website AND lower-level pages as well. Many companies forget about the other pages, and that could be costing you sales.
Psychology has been proven that people are more likely “to do” if you ask them “to do.”
This act of asking for the sale is the call to action.
In each case, you’ll need to guide each visitor’s behavior by asking them to do something.
CTAs are essential because we interact with so much information each day that it all runs together.
Root Marketing has a proven formula for conversion-focused websites (with CTAs, of course!) to build a strong foundation for growth for your business.