CASE STUDIES
Digital Marketing Stategies
Root Marketing’s unique nomenclature strategy allows us to get the most out of our clients’ ad spend with the ability to quickly analyze the intersection of the infinite variables at our disposal. This strategy allows us to breakdown ad sets and ad variables to promptly determine what is delivering the best ROAS and Cost Per Conversion.
Black Wolf launched in August 2018 and positioned themselves as an affordable men’s skincare company inside the marketplace.
Black Wolf was managing their ads internally but found that their cost per acquisition was too high and their average order value was below where they needed it to be in order to scale.
Root Marketing partnered with Black Wolf to help reduce their customer acquisition costs and increase their average order value.
Root Marketing was immediately able to cut Black Wolf’s acquisition costs while increasing average order value.
BlackWolf
Black Wolf launched in August 2018 and positioned themselves as an affordable men’s skincare company inside the marketplace.
Black Wolf was managing their ads internally but found that their cost per acquisition was too high and their average order value was below where they needed it to be in order to scale.
Root partnered with Black Wolf to help reduce their customer acquisition costs and increase their average order value.
Root was immediately able to cut Black Wolf’s acquisition costs while increasing average order value.
How We Did It
Facebook Advertising
- High-value lookalike audience creation
- Extensive retargeting campaigns
- High momentum audience and advertising testing
- Dynamic retargeting advertisements
- Unique content creation strategy
Email Marketing
- Manual Email Campaigns
- Automated Email Campaign setup
Consulting
- Site optimization
- Revenue optimization
- Content creation
The Results
- Increased Average Order Value by 33% without adding any new inventory
- Decreased Customer Acquisition Costs by 51%
- 6,000 + in less than three months
TRUFF Hot Sauce launched as the world’s first black truffle hot sauce.
TRUFF needed a partner that understood how to acquire customers profitably while scaling aggressively to meet their goals. Root Marketing partnered with TRUFF to create its digital advertising strategy and execute it across multiple channels
TRUFF Hot Sauce
TRUFF Hot Sauce created the world’s first truffle hot sauce.
TRUFF needed a partner that understood how to acquire customers profitably while scaling aggressively to meet their goals. Root Marketing partnered with TRUFF to create its digital advertising strategy and implemented it across multiple channels.
In the first year, Root Marketing scaled TRUFF’s ad spend 12.5 times while maintaining profitability.
How We Did It
Facebook Advertising
- High-value lookalike audience creation
- Extensive retargeting campaigns
- High momentum audience and advertising testing
- Dynamic retargeting advertisements
Google Advertising
- Google Search campaigns
- Google Shopping campaigns
- Leveraged Automated bidding strategies
Digital Marketing Consulting
Email marketing
- Site optimization
- Content creation
Results
- Scaled TRUFF’s ad spend 12.5 times while maintaining profitability in Year One
Original Tommy’s Hamburgers is a Los Angeles restaurant chain that is known for its mouthwatering chili burgers. The first location opened in May of 1946 and has since expanded to 33 different locations in Southern California and Nevada.
Original Tommy’s was looking to partner with an agency that could consistently drive customers to each of their locations while providing reporting and insight into each digital advertising campaign.
Root Marketing has been able to help boost Tommy’s brand awareness while also driving a significant increase in foot traffic and revenue to their locations.
Original Tommy's
Original Tommy’s Hamburgers is a Los Angeles restaurant chain that is known for its mouthwatering chili burgers. The first location opened in May of 1946 and has since expanded to 33 different locations in Southern California and Nevada.
Original Tommy’s was looking to partner with an agency that could consistently drive customers to each of their locations while providing reporting and insight into each digital advertising campaign.
Root Marketing has been able to help boost Tommy’s brand awareness while also driving a significant increase in foot traffic and revenue to their locations.
How We Did It
Facebook Advertising
- Lookalike audiences
- Geofencing
- Multiple campaign objectives
- Store visit campaigns
- Retargeting campaigns
The Results
- 12x Return on Ad Spend (ROAS)
- $1.38 Cost per store visitor
- Over 2.6 Million people reached in 5 months
Flint Rehab develops fun and effective tools for clinic & at-home therapy for people who have had a stroke, spinal cord injury, or TBI. Their innovative devices today make rehab more fun and motivating than traditional tools.
Flint Rehab needed a partner that could scale Facebook campaigns while maintaining profitability and could target a niche market on Facebook.
Root helped Flint Rehab achieve a Return on Ad Spend (ROAS) of 5.46 attributable ad spend.
Flint Rehab
Flint Rehab develops fun and effective tools for clinic & at-home therapy for people who have had a stroke, spinal cord injury, or TBI. Their innovative devices today make rehab more fun and motivating than traditi
onal tools.
Flint Rehab needed a partner that could scale Facebook campaigns while maintaining profitability and could target a niche market on Facebook.
Root helped Flint Rehab achieve a Return on Ad Spend (ROAS) of 5.46 attributable ad spend.
How We Did It
Facebook Advertising
- High-value lookalike audience creation
- Extensive retargeting campaigns
- Facebook lead ads
Google Advertising
- Google Search campaigns
- Google Shopping campaigns
Digital Marketing Consulting
- Email marketing
- Site optimization
The Results
- 5.46 Return on Ad Spend (ROAS)
- 7,000+ emails acquired
Skin Pi is a startup cosmetic and skincare company that sells Korean beauty products to consumers in the United States. Skin Pi wanted to break into the U.S. Market by promoting their Color Correction Cushion Compact, a skincare product that is popular in Asian markets but has not caught on in the United States.
Skin Pi needed a partner that could create and execute a digital marketing strategy as well as manage campaigns across multiple channels.
Root helped Skin Pi achieve a Return on Ad Spend (ROAS) of 3.00 attributable ad spend on Facebook selling their CC Cream.
Black Wolf
Skin Pi is a startup cosmetic and skincare company that sells Korean beauty products to consumers in the United States. Skin Pi wanted to break into the U.S. Market by promoting their Color Correction Cushion Compact, a skincare product that is popular in Asian markets but has not caught on in the United States.
Skin Pi needed a partner that could create and execute a digital marketing strategy as well as manage campaigns across multiple channels.
Root helped Skin Pi achieve a Return on Ad Spend (ROAS) of 3.00 attributable ad spend on Facebook selling their CC Cream.
How We Did It
Facebook Advertising
- High-value lookalike audience creation
- Extensive retargeting campaigns
- High momentum audience and advertising testing
- Dynamic retargeting advertisements
- Unique content creation strategy
Google Advertising
- Google Search campaigns
- Google Shopping campaigns
Email Marketing
- Manual Email Campaigns
- Automated Email Campaign setup
Other Digital Marketing
- Site optimization
- Influencer outreach
- Content creation
- Amazon Advertising
The Results
- 3.00 Return on Ad Spend (ROAS)
- 7,000+ Units Sold
- 14,000+ Emails acquired
OneBlade develops the best single-edge razors in the marketplace. Their patented razor design is engineered to deliver zero nicks, cuts, bumps, or ingrown hairs.
OneBlade partnered with Root Marketing to increase the revenue that they had been generating from their Email list.
In the first four months of working with Root Marketing, OneBlade was able to generate more than $375,000 (40% of total store revenue) in additional revenue through email marketing.
ONE BLADE
OneBlade develops the best single-edge razors in the marketplace. Their patented razor design is engineered to deliver zero nicks, cuts, bumps, or ingrown hairs.
OneBlade partnered with Root Marketing to increase the revenue that they had been generating from their Email list.
In the first four months of working with Root Marketing, OneBlade was able to generate more than $375,000 (40% of total store revenue) in additional revenue through email marketing.
How We Did It
Email Capture
- Split test different lead capture forms on the website
- Changed forms to match promotions
- Implemented various giveaways to generate additional emails
Manual Email Campaign
- Wrote, designed, and programmed each email
- Sent four to eight emails per month
Automated Email Campaigns
- Strategically planned out an extensive autoresponder campaign
- Wrote, designed, and programmed more than forty autoresponder emails
The Results
- $375,000 in Email revenue (40% of total store revenue)
- 8,000+ New emails acquired
- 28.6% Average daily open rate
- 13.5% Average daily click-through rate
- 3.5% Conversion rate
- 454% Increase in email revenue
Global Formulas formulates the most powerful supplements in the fitness industry.
Global Formulas hired Root Marketing to implement a comprehensive email marketing strategy. This included developing automated email campaigns and monthly email management. Root was responsible for the entire email program.
Within the first five months of working together, Root Marketing was able to grow Global Formulas’ email list by 1,097%. As well as implementing high producing email campaigns that were responsible for 20%+ of store revenue.
Global Formulas
Global Formulas formulates the most powerful supplements in the fitness industry.
Global Formulas hired Root Marketing to implement a comprehensive email marketing strategy that included developing automated email campaigns and monthly email management. Root was responsible for the entire email program.
Within the first five months of working together, Root Marketing was able to grow Global Formulas’ email list by 1,097% and implemented high producing email campaigns that were responsible for 20%+ of store revenue.
How We Did It
Email Capture
- Split test different lead capture forms on the website to discover what form had the best engagement rate
Manual Email Campaign
- Developed a manual email marketing campaign
- Created a monthly promotional calendar
Automated Email Campaigns
- Strategically planned out an extensive autoresponder flow
- Wrote, designed, and programmed more than forty autoresponder emails
The Results
- Grew Global Formulas’ email list by 1097%
- Highly qualified leads ($0.46 per recipient)
- 20% Store Revenue from Emails
TEA DROPS
Tea Drops sells organic-shaped teas that dissolve in your cup, instantly. Ditch the tea bag and rethink tea!
Tea Drops wanted to partner with an agency that could help them scale their ad spend on Facebook and Instagram.
Root Marketing simplified Tea Drop’s Facebook account structure and worked with the brand to create creative assets that we knew would convert on the channel.
The result was a 24.19% increase in ROAS while increase ad spend by 429.89%.
How We Did It
- Facebook Advertising
High-value lookalike audience creation - Extensive retargeting campaigns
- High momentum audience and advertising testing
- Dynamic retargeting advertisements
- Unique content creation strategy
- Account simplification
- Consulting
- Revenue optimization
Content creation - Results
24.19% increase in ROAS from Facebook Ads
429.89% increase in ad spend on Facebook and Instagram
Website design and development
Root Marketing’s intention when creating eye-catching web design concepts is to help increase leads and sales. The goal is to capture the highest conversion rate on your website as possible. Root Marketing has developed a specific formula that increases conversion rates. Let’s talk.
Print & Packaging Design
Our design process keeps you involved in each phase of development. While no two projects are alike, Root Marketing applies a comprehensive process that results in design that is customized for each of our clients. From discovery, design , refinement and final delivery, together we will collaborate on phases and what works best for you.
