Global Formulas formulates the most powerful supplements in the fitness industry.
Global Formulas hired Root Marketing to implement a comprehensive email marketing strategy. This included developing automated email campaigns and monthly email management. Root was responsible for the entire email program.
Within the first five months of working together, Root Marketing was able to grow Global Formulas’ email list by 1,097%. As well as implementing high producing email campaigns that were responsible for 20%+ of store revenue.
Global Formulas
Global Formulas formulates the most powerful supplements in the fitness industry.
Global Formulas hired Root Marketing to implement a comprehensive email marketing strategy that included developing automated email campaigns and monthly email management. Root was responsible for the entire email program.
Within the first five months of working together, Root Marketing was able to grow Global Formulas’ email list by 1,097% and implemented high producing email campaigns that were responsible for 20%+ of store revenue.
How We Did It
Email Capture
- Split test different lead capture forms on the website to discover what form had the best engagement rate
Manual Email Campaign
- Developed a manual email marketing campaign
- Created a monthly promotional calendar
Automated Email Campaigns
- Strategically planned out an extensive autoresponder flow
- Wrote, designed, and programmed more than forty autoresponder emails
The Results
- Grew Global Formulas’ email list by 1097%
- Highly qualified leads ($0.46 per recipient)
- 20% Store Revenue from Emails
