Are you sending regular emails to your client base? If not, you might want to consider it. Read on to find out why.
Now, more than ever, as we have entered this new normal of living and working in our homes (for now!), emails are even more essential for keeping your business top-of-mind with your customers.
According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI. This statistic indicates just how cost-effective email marketing can be for your business.
How do you get started?
Three components make up a well-executed email marketing strategy – email collection, automated emails, and manual emails. Using these three different elements, concurrently can have a significant impact on your business.
Create a database
To set up a successful email marketing strategy, your business must be actively collecting emails. This means that there should be multiple approaches for people to give your brand their email address on your website.
Here are a few examples:
- Discount or free shipping offers for first-time customers
- Exclusive access offers
Automated emails are set up one-time and are automatically sent out to users depending upon the interactions with your brand.
These are weekly emails that are sent to engaged subscribers on your email list. These emails can be value emails (delivering helpful information or entertainment) or can promote a sale or promotion.
If you would like to learn more about how to implement a successful email campaign, give us a call. We would be happy to chat with you about your goals.