Email Marketing Facts: 10 Facts Small Business Owners Need to Know About

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Email Marketing Facts

It’s impossible to ignore the cold, hard facts of how effective email marketing is for businesses. For every $1 spent, it averages a return of $44. Stunning numbers like that are why focusing your digital marketing efforts on email marketing is a must for running a successful business.

On average, email marketing has a 4400% ROI. (OptinMonster)

two

Welcome emails have an average open rate of 82% (GetResponse) on mobile devices. (IBM)

Three

74% of marketers say targeted personalization increases customer engagement (Econsultancy)

Four

95% of companies using marketing automation are taking advantage of email marketing. (Regalix)

Five

49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)

Six

Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. (Experian Marketing)

Seven

60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)

Eight

50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)

Nine

More than half of us even check our email before doing anything else online. (OptinMonster)

Ten

Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment. (Onminsend)

Root Marketing is here to answer your questions

Root Marketing is a local Orange County Marketing Agency. From Conversion-Focused Website to Digital Marketing we would be happy to discuss your particular situation.