Email Marketing Facts: 10 Facts Small Business Owners Need to Know About


Email Marketing Facts

It’s impossible to ignore the cold, hard facts of how effective email marketing is for businesses. For every $1 spent, it averages a return of $44. Stunning numbers like that are why focusing your digital marketing efforts on email marketing is a must for running a successful business.

On average, email marketing has a 4400% ROI. (OptinMonster)


Welcome emails have an average open rate of 82% (GetResponse) on mobile devices. (IBM)


74% of marketers say targeted personalization increases customer engagement (Econsultancy)


95% of companies using marketing automation are taking advantage of email marketing. (Regalix)


49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)


Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. (Experian Marketing)


60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)


50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)


More than half of us even check our email before doing anything else online. (OptinMonster)


Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment. (Onminsend)

Root Marketing is here to answer your questions

Root Marketing is a local Orange County Marketing Agency. From Conversion-Focused Website to Digital Marketing we would be happy to discuss your particular situation.