OneBlade develops the best single-edge razors in the marketplace. Their patented razor design is engineered to deliver zero nicks, cuts, bumps, or ingrown hairs.
OneBlade partnered with Root Marketing to increase the revenue that they had been generating from their Email list.
In the first four months of working with Root Marketing, OneBlade was able to generate more than $375,000 (40% of total store revenue) in additional revenue through email marketing.
ONE BLADE
OneBlade develops the best single-edge razors in the marketplace. Their patented razor design is engineered to deliver zero nicks, cuts, bumps, or ingrown hairs.
OneBlade partnered with Root Marketing to increase the revenue that they had been generating from their Email list.
In the first four months of working with Root Marketing, OneBlade was able to generate more than $375,000 (40% of total store revenue) in additional revenue through email marketing.
How We Did It
Email Capture
- Split test different lead capture forms on the website
- Changed forms to match promotions
- Implemented various giveaways to generate additional emails
Manual Email Campaign
- Wrote, designed, and programmed each email
- Sent four to eight emails per month
Automated Email Campaigns
- Strategically planned out an extensive autoresponder campaign
- Wrote, designed, and programmed more than forty autoresponder emails
The Results
- $375,000 in Email revenue (40% of total store revenue)
- 8,000+ New emails acquired
- 28.6% Average daily open rate
- 13.5% Average daily click-through rate
- 3.5% Conversion rate
- 454% Increase in email revenue
