Is your company posting videos to YouTube?
If so, they need to be optimized correctly in order for people to find them.
YouTube is the second largest search engine in the world, and unlike Google- which primarily uses backlinks to measure content quality- YouTube uses other factors to rank your video.
Follow these 5-Steps to increase your video ranking on YouTube.
Keyword research lays the foundation for building your YouTube channel and is the most important step of YouTube SEO.
Video keywords tend to be different from regular keyword because the user behavior on YouTube is different than that on Google.
People are on YouTube to either be entertained or learned something new.
Video keywords tend to be phrases like:
- How to (How to iron a dress shirt)
- Reviews (JCrew dress shirt review)
- Tutorials ( The proper way to pack your dress shirt)
Try typing some phases into YouTube to see what type of results it yields. This will help you think of additional keywords.
Google’s Keyword Planner is also a great tool to help brainstorm additional keywords.
Create Content Around Those Keywords
For example, If How To Iron a Dress Shirt is a popular search term on Google, and you are unable to find a good YouTube video on that subject, then create a video around that search term.
User experience plays a major factor into how well your video is ranked.
YouTube factors the following information into the rankings of their videos:
- Social Share (How many people share you video on Google+ and Twitter)
- Video Comments
- Audience retention length
- Amount of time your video has been favorited
- Number of thumbs up/thumbs down votes
- The amount of people who subscribe after watching
You should strive to create the most informative and well-produced How to Iron a Dress Shirt video on YouTube.
If you create the best video possible, the positive feedback will come organically.
Upload and Optimize Your Video
After you have done your keyword research and developed an awesome video around it- it is time to upload it.
There are four steps you need to go through to help increase your video’s ranking in the search engine.
The keyword that your video is based around should also be in the filename of your video.
Try to include other words in the file name as well to make sure it doesn’t look like keyword stuffing.
If you made a video about How To Iron a Dress Shirt then your video filename would be How_To_Iron_A_Dress Shirt_Video_CompanyName.
This may seem like an unnecessarily long video filename, but YouTube does take into account the keywords in the video filename.
The keyword that you are basing your video around needs to the be in the title of your video.
If we go off of the previous example, then your video title should be How To Iron A Dress Shirt.
If your keyword was marketing tips, then your video title should be Marketing Tips: 5 Ways To Increase Your Advertising ROI.
The description is one of the most important parts of YouTube SEO. Since Google can’t listen or watch your video, it relies on the text-based description and title to determine what your video is about.
YouTube allows your video description to be up to 5,000 characters long and you need to maximize that opportunity.
The first couple of sentences are the most important when crafting a YouTube description because they are used as meta data for the following:
- Google Universal Search Snippets ~100 Characters
- YouTube Search Results ~ 125 Characters
Social media platforms and the YouTube API also uses the the first 100 to 200 characters as meta data.
Here is how we recommend structuring your YouTube video description.
Introduction: 100-125 Characters
If your goal is to drive people off of YouTube and onto your website, you will want to place the link to your website at the very front of your description followed by quick description of the video that intrigues the person to watch the video.
If you goal is to have people watch your video and engage with your YouTube channel, then you can skip placing the website link at the front of your description.
If you have an extremely long website url or landing page, try using a link shorteners like bit.ly or Google URL Shortner. Remember to always include the http:// before the URL or else it will not become clickable.
Description: 200-500 Words
Once you have written your video introduction, it is time to provide a more in-depth overview of your video content.
Your video description should achieve these three goals:
- Tell users why they should watch your video
- A summary of the video
- Relevant information that is related to the video (Tools or tips mentioned in the video, relevant links, etc.)
Each video that is produced should have its own unique description and be a minimum of 200 words.
Pro Tip: Make sure you include your video keyword at least once in your video description.
Call to Action: 150 Characters or less
After you have written your video description, you will want to place a call-to-action to let viewers know the next step that they should take after they have watched your video.
It can be anything from encouraging them to visit your website or even to subscribe to your YouTube Channel.
Video Links: Website and Social Media Links
Finally, at the very end of your video, you will want to link to your website and all of your company’s social media channels. This will give the viewer a chance to connect with you on other platforms or you can Buy Youtube Views to improve your video.
If you follow the process above, then all of your description will help skyrocket your video ranking and YouTube will reward you.
Following the three steps above will separate you from a majority of YouTube users who do not use these methods.
It will help your video rank higher, and in return, your video should receive more reviews.
Are you interested in starting a YouTube channel for your business? Contact us and we can help you get started.