How To Improve Your Physical Therapy Website in 3 Steps
As a Physical Therapist your main concern is taking care of your patients.
Improving their quality of life and reducing areas of pain is a top-of-mind concern.
However, while you are doing everything you can to care for your patients inside your business you may be ignoring the quality of care you are delivering online.
If your website is outdated and does not have some key features that every physical therapy website should have, you are doing your patients and future clients a disservice.
The physical therapy industry is expected to grow 7% annually through 2018 and having an up-to-date website will not only help your company grow, but will serve your patients better.
We outlined the three steps you need to take to improve your website and make it easier for patients and future clients to receive your expertise.
Easily Accessible Forms
All of the forms a patients needs to fill out before their first visit should be available on your website.
This will benefit your business by speeding up the amount of time it takes to process a new patient and how long they spend in your office during their first visit.
It also benefits the patient and allows them to fill out all of the necessary paperwork in the comfort of their own home where they will have all of the information readily available.
You won’t have to worry about patients forgetting their insurance card or other necessary information.
It will also provide them more time to thoroughly answer the questions on their forms since they won’t feel rushed filling out the information in the waiting room.
Adding online scheduling to your website is one of the best ways to improve the functionality of your website.
Online scheduling makes it so much easier for your clients and future patients.
Instead of having to speak to your receptionist to figure out your availability and when it fits into their schedule, your patients can just glance at your online calendar and schedule an appointment time that works best for their schedule.
This also eliminates the amount of inbound calls to your practice and automates the scheduling.
Most online scheduling systems allows patients to select different services, add notes and even send out automated appointment reminders.
This will help free up your employees time so they can focus on taking care of your parents.
Your current patients and potential clients are trying to access your website from their mobile phone or tablet.
As the online search statistic indicates, the number of mobile users is rising astronomically.
If your website is hard to read or navigate on cell phones and tablets, then you are making it extremely difficult for your patients to access the information on your website.
In addition, Google announced that responsive design would officially become part of its ranking algorithm.
Responsive websites would officially be ranked higher in search results on a mobile device.
Websites that did not offer a mobile-optimized version would receive a lower ranking from the major search engines.
Changing your website design so that it is responsive or mobile-friendly is one the best business investments that you can make.
The number of mobile users is only growing as more people shift away from using their desktops.
The easier a website is to navigate, the more likely a user will stay on your website to view more web pages.
We all know those websites that have about ten to fifteen different pages on their navigation bar.
Those websites are a huge turn off to website visitors.
The more choices that you give a person, the less likely they are to make a choice at all.
It’s called the paradox of choice and you can read more about it here.
The fewer choices there are to make on your website the better.
The more you can seamlessly guide a user through your website, the less likely they are to leave your site, and that will improve the amount of people who are contacting you.
Try combining web pages that fit together and eliminating pages that don’t need be on your website.
Easy navigation stems from good website design, which is one of the most important aspects of your digital presence.
You need to create a website that accurately reflects your company and the quality of care that you provide for your patients.
As humans we associated looks with trust.
According to a Daily Mail article, the brain takes just 33 milliseconds to determine whether it trusts a person or not.
The same principle applies when someone is looking at your company online.
Creating a visually appealing website will not only help your business, but it will also help increase the satisfaction of your clients.
Great website design is also the quickest way to stand out from your competition.
An amazing website design will help you to retain website visitors and stand out from the competition.
If you would like a free 15-minute consultation on how you can improve your website, click the button below and fill out the form below. We will contact to you schedule a time for phone consultation at your convenience.