How To Use Instagram Ads To Grow Your Business

Instagram recently announced that they are opening their advertising platform to all companies in more than 30 countries.

Instagram’s ad platform will official launch Wednesday, September 30th of this month.

Advertisers will be able to display picture as well as thirty-second video ads on the platform.

In a recent Instagram for Business blog post they also announced that advertisers would have the following features:

  • Landscape Photos & Videos
  • Marque tool, which is described as “a new premium product that helps drive mass awareness and expanded reach in a short time frame.”
  • Delivery and optimization tools  to drive ad campaigns across Facebook and Instagram

Advertisers will also be able to use Power Editor to create, manage and monitor Instagram campaigns.

This is great news for users who are already using Power Editor for their Facebook campaigns.

Now you will be able manage both Facebook and Instagram from the same advertising platform.

There are three ways your business can utilize Instagram’s advertising platform when it launches at the end of the month.

Increase Your Product Sales

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Photo credit: Instagram

Do you have an eye-catching product or know how to get creative with your current product selection?

If so, then Instagram’s “Shop Now” feature will be perfect for your business.

Display an eye-catching and engaging photo that cleverly displays your product that will help drive traffic to a shopping landing page on your website.

Don’t be afraid to get creative and display your product in alternative ways.

Tieks does a great job of showing of their ballet flats in a fun and alternative way.

They aren’t directly calling attention to their product, but the color in shoes pulls your eyes in that direction.

They also do not mention the product in the caption and instead call attention to the change in season and dog looking outside of the window.

Boost Application Installs

Have an exciting phone application that the world needs to know about?

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Photo credit: Instagram

You can advertise your phone app directly on Instagram and user will be able to download it through the “install now” button below the photograph.

Classpass utilizes a personal touch with their Instagram ad by showing a person using their and getting a one hour warning until their class starts.

This is a great hero shot and shows potential app users who they can utilize the application.

I would also guess that their target market is women because they are featuring a female in the ad with purple fingernails and hot pink shoes.

If you are going to advertise your application, try sticking to a photograph of your ideal user using the app in during an appropriate scenario.

For example, if you are promoting a weather app you may want to show a person using it while deciding what outfit to choose to wear for the day.

Buy Instagram Followers to improve your business

Do you want to rapidly increase the social media prominence of your enterprise? Then you have to design a profile with the name of your business networks to buy instagram followers. This is initial process of giving your business an identity-a name. keep in mind that at times you will need to buy Instagram followers. If you talk about Instagram is one of the fastest social network with its inception over five years ago. So what is your company waiting for, hit the join button with your business name and surely your business in now global. There are lot of people who want to grow their business and this can be done with social media. This is a big plus and can take you a long way. You just need to do it the right way and there will be no problem. The cost involved is very less if you do it well.

Drive Traffic to Your Website

Want to get more qualified traffic to your website? You will now be able to do so using Instagram advertisements.

Display a striking image of your product or service in use or in a usual setting to capture the attention of an Instagram users.

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Photo credit: Instagram

You will also want to have a strong call to action in your description describing exactly when that user will get when they click “learn more” button on the advertisement.

Jelly Skateboards does a great job of displaying a stunning picture of their new product with an enticing description that informs viewers of exactly what they will be viewing when they click through.

Wrap-Up

Instagram ads are an exciting new area for marketers to explore.

With more than 300 million active monthly users on the platform there are plenty of users that your brand can engage.

Have any questions about how your brand can utilize Instagram ads? Leave them in the comments section below and we will be sure to answer them.