Advertisements are continually bombarding consumers.
It would be impossible for you to consume and pay attention to each advertisement that you see. People have become extremely good at tuning out ads that aren’t relevant to them.
A perfect example of this is when you are on a road trip.
When you are driving, you probably tune out most of the billboard ads as you pass them. However, once you become hungry, your behavior changes.
When you are hungry, you start paying attention to the billboards on the side of the road to see if they can provide you with information about where you can stop to get food. You start paying attention to the billboards because they have become relevant to your situation, and you are searching for a solution to a specific problem (your hunger).
The best advertisements are served to a person at the moment they have a need they want to fulfill. As online advertising becomes more sophisticated, the ability to serve a consumer the right ad at precisely the right time is slowly becoming a reality.
It is essential that your brand understands how to take advantage of online advertising platforms that can get your company in front of a highly relevant audience.
If you are interested in learning how to get your company in front of a unique audience, Root Marketing can help. We are a local Orange County Marketing Agency and we would be happy to discuss your unique situation.