Set Up A Successful Instagram Ad Campaign In 3 Steps
Take out your phone. Open your Instagram app.
In a few days your Instagram newsfeeds will change.
Instagram ads are coming to a cell phone near you.
In case, you haven’t heard Instagram is opening their advertising platform to all businesses starting September 30th.
If you are an advertiser who is looking to take advantage of Instagram’s 300 monthly users, there are a few things you need to keep in mind when creating ads.
Follow our guide below to set up a successful Instagram ad campaign.
Make Your Website Mobile-Friendly
Instagram is primarily used on mobile devices and users rarely access the platform from a desktop.
It is essential that the landing page you are sending users to from your Instagram ad is mobile-friendly.
In fact, if your website is responsive now is the time to invest in having a mobile-friendly website designed for your company.
When a user clicks through on your ad, you want to provide them with a seamless and engaging experience.
Nothing is going to turn a user off more or waste more of your advertising dollars than sending a person to a website that is not optimized for mobile devices.
If you are going to invest time and money buy instagram followers, you better make sure that your company’s website can accommodate mobile users.
It is important to keep the psychology of a user in mind while creating an ad on Instagram.
You need to be cognizant of why people use the social media platform in the first place.
People use Instagram because they want to view pictures and videos that will entertain them.
These pictures often come from their friends, family and people they admire.
While there is no official data on how many brands the average Instagram user follows, we can guess based on the data from other social networks that it isn’t many.
Users aren’t on Instagram to shop, download an app or sign up for your email list. They are there to be entertained.
You need to create an ad that is so great that it will break basic user behavior and get a user to perform a particular action.
This leads into our next point below.
Create An Eye-Catching Photograph or Video
We know that it is going to take an amazing ad to break user behavior on the platform.
Wondering what is going to stop a user from scrolling right past your advertisement?
You need a spectacular photo or video that is going to stop a user from scrolling past your image and capture their attention.
A good image will stop a user from scrolling, peak their curiosity and get them to read the caption below the image.
The ultimate goal- to have a user interact with your ad by sharing the image, tagging a friend and clicking on the call to action.
This will only be achieved if the advertisement is relevant to the audience that is being served. And, if the image is eye-catching and the caption is clever or drives the user to take action.
If your brand is going to invest money, Instagram ads will need to take the time to take captivating images that will stop a user’s thumb in its tracks.
If you follow these three steps when creating advertisements on Instagram, then it is likely that your company will find success on the platform.
It is important to keep in mind that your pictures should be relevant to the audience that you are advertising to as well.