



Skin Pi is a startup cosmetic and skincare company that sells Korean beauty products to consumers in the United States. Skin Pi wanted to break into the U.S. Market by promoting their Color Correction Cushion Compact, a skincare product that is popular in Asian markets but has not caught on in the United States.
Skin Pi needed a partner that could create and execute a digital marketing strategy as well as manage campaigns across multiple channels.
Root helped Skin Pi achieve a Return on Ad Spend (ROAS) of 3.00 attributable ad spend on Facebook selling their CC Cream.
Black Wolf
Skin Pi is a startup cosmetic and skincare company that sells Korean beauty products to consumers in the United States. Skin Pi wanted to break into the U.S. Market by promoting their Color Correction Cushion Compact, a skincare product that is popular in Asian markets but has not caught on in the United States.
Skin Pi needed a partner that could create and execute a digital marketing strategy as well as manage campaigns across multiple channels.
Root helped Skin Pi achieve a Return on Ad Spend (ROAS) of 3.00 attributable ad spend on Facebook selling their CC Cream.
How We Did It
Facebook Advertising
- High-value lookalike audience creation
- Extensive retargeting campaigns
- High momentum audience and advertising testing
- Dynamic retargeting advertisements
- Unique content creation strategy
Google Advertising
- Google Search campaigns
- Google Shopping campaigns
Email Marketing
- Manual Email Campaigns
- Automated Email Campaign setup
Other Digital Marketing
- Site optimization
- Influencer outreach
- Content creation
- Amazon Advertising
The Results
- 3.00 Return on Ad Spend (ROAS)
- 7,000+ Units Sold
- 14,000+ Emails acquired

