5 Strategic Marketing Ideas During the
It has been a tough few weeks, or has it been a month now? The days have begun to run together.
Everyone has felt the impact of this frightening and serious situation. Some more than others, depending upon your industry.
American small business owners are creative and have an amazing spirit! We have seen offers of virtual sushi classes to virtual wine tasting dates, and so many more ideas have sprung to generate revenue for closed businesses.
You have a unique opportunity to come out of this on the upswing if you employ a few strategies.
Remind yourself to keep a positive mindset. It can go a long way in navigating through this very challenging time. A positive attitude and set routine will help you focus on what matters most.
As Abraham Lincoln stated in a speech before he became the sixteenth President of the United States,
“This too shall pass.”
History tells us if you cut less during a downtime, you will gain more in better times.
“Firms that cut costs faster and deeper than rivals don’t necessarily flourish. They have the lowest probability – of pulling ahead of the competition when times get better.”
Our current stay-at-home culture provides you with a unique opportunity for your brand to get noticed. More people than ever are on social media looking for updates and trying to stay connected. What are you doing to stay connected?
How is your SEO performing to increase organic traffic to your website? The goal is to get listed on that first page of Google SERPs — so that when your customers search for certain keywords your company stands out.
Extraordinary times = Extraordinary opportunities
You have the opportunity to show support for your customer base by offering a unique offer or special discount that will keep your revenue flowing.
Take those extra minutes you usually spend commuting and check off those marketing items that may have fallen through the cracks. Read through your website and all marketing materials, online and print.
Look for grammatical and spelling errors. Is your content current and relevant? Don’t forget to check for spelling and grammatical errors.
You don’t want your brand materials to look and feel like stale old bread. Is it time for a refresh of your overall brand message? Remember, consistency is the key to success.
What a great time to go back to the roots to update your marketing strategy.