You would think that in today’s visually oriented society that great design would be the cornerstone of any business.
Long gone are the days of just needing a website.
Now you need a website with amazing design and easy navigation. Your website has only three seconds to attract, engage and retain a visitor.
If your website cannot do that, most likely your competition’s website can. That is why you are losing business to your competitor.
First impressions are important. If you do not believe us, then ask Google. In fact, as humans, our first impression tends to be fairly accurate over time.
Your website is the first impression for a potential client. Your Orange County business needs to ensure it is a memorable one.
You could be the best litigation attorneys in Orange County. However, a visitor may not be familiar with your company.
If they come to your website to see that it is not responsive and/or has not been updated in 15 years, they will naturally start having doubts.
Here are a few things that pop into a person’s head when they see a poorly designed or outdated website:
- Can I trust this company?
- If they are good as they say, then why can’t they afford a decent website?
- Is this even the right company?
- I think I will look for someone else.
If you are active on the Internet, then I am sure that these questions have passed through your mind before.
If they haven’t, you either aren’t on the Internet too much or you probably have an outdated website.
The user experience on your website needs to be so good. User can flow effortlessly throughout your website without getting confused, lost or wondering what to do next.
Your website needs to be intuitive and lead the user to direct action such as filling out a form, calling your business or purchasing a product.
This might take ditching your thoughts on standard web design. Exploring something more creative that tantalizes a visitor while still meeting your business objectives.
An amazing design is often overlooked at being a core competence or a differentiated factor for many businesses, but it is not.
A well-designed website can help your business achieve three goals.
1. Stand out from the competition
Design is the quickest way to stand out from your competition.
The human eye can determine if it likes a design in less than a second. This means that a visitor to your website will instantly connect with it or be turned away.
Amazing website design will help you to retain website visitors and stand out from the competition.
It will also allow you to capture and engage visitors who may have previously been on your competitor’s website.
2. Be viewed as an authority in your industry
Think about the leaders in your industry. Go and take a look at each of their websites.
In most cases, they will have a well-designed website that reflects their knowledge and expertise. People associate good design with authority.
When your business establishes authority online, it will have an easier time engaging website visitors and converting them.
This is because the visitor feels that they are in a trustworthy and secure online environment.
3. Achieve Your Business Goals
When you work with the right design company, they can help you build a website around your business goals.
If your company needs to collect more leads online, then designing a website built for lead conversions is going to help your business.
Cohesive designs can be created for any business goal. Having the goals of your website match the design is one of the most important things that you company can do.
Your company needs to prioritize optimum web design and the sooner they do, the quicker they will see a return on investment.
Need Help? As an Orange County Web Design Firm, Root Marketing is happy to discuss your unique set of circumstances.