The #1 Reason Why Your Social Media Strategy Isn’t Working
Does your Facebook page feel like a ghostland?
If you answered yes, don’t worry, you aren’t alone.
Social media has changed drastically in the last two years.
Social media used to be a place for businesses to thrive and increase brand awareness for little to no cost.
Unfortunately, all of that has changed.
As more businesses and people started using social media, many of the most popular platforms quickly became overcrowded.
At the same time, social media companies started introducing advertising platforms as a way to monetize their businesses.
This left most small businesses feeling like they were in a crowded room where everyone was talking over each other and no one can be heard.
As a result, most businesses have written off social media as a serious marketing tool for their company.
Those businesses who are not yet on social media may still see it as a viable place to grow, but disappoint only looms if they do not strategize properly.
Social Media is Not a Marketing Plan
Many small business owners seem to believe that being on social media is a good enough plan for marketing their business- it is not.
Social media must be part of a larger marketing strategy.
It should be used a vehicle to drive traffic to your company’s website and increase brand exposure. However, your company must have a plan in place as to what your goal is after a person has clicked through from social media to your website.
Do you want them to opt-in for something? Sell them a product? Give them a discount?
That is why we recommend building an online sales funnel.
Without one your social media strategy will be lost.
But this isn’t the biggest reason why your social media strategy isn’t working.
Your social media strategy is failing because your company isn’t investing in advertising.
Social Media Advertising
Your business must be investing in social media advertising in order to grow your business and attract more people to your website.
It is extremely hard to organically (the word for not using advertising) grow your brand on social media since most social platforms limit the amount of exposure for businesses who aren’t advertising.
Social media advertising is an extremely cost effective way to drive targeted traffic to your website.
With social media ads you can target:
- Motorcycle riders in Boise, Idaho, who are interested watercolor painting
- Women in Denver, Colorado, who are in a long distance relationship and love wrestling
- Any of the people who visited your website in the last 7 days, but did not purchase your product or fill out a contact form.
Social media advertising is extremely affordable and for as little as $10 per day, you can expose your business to your target audience.
With the right sales funnel in place you can turn a stranger on social media into a loyal fan.
Interested in learning how we do this? Fill out the form below for a free – 15 minute consultation.