Are you ready for the great divide?
The start of 2016 marks something significant- We are now halfway through the second decade of the 21st century.
Every decade throughout history has its own story to tell.
In business, culture and politics each decade marks the birth of something new and the phasing out of the old.
The Internet as you and I know it will turn 26 next year and as that happens, something new is going to emerge.
The Digital Divide in Business
The digital divide is a social issue that refers to the different amount of information between those who have access to the Internet and those who do not.
However, the digital divide in business is something different.
The digital divide in business refers to companies who have not brought their business into the second decade of the 21st century.
The danger of the digital divide in business is that companies who have not focused on their website or online marketing in the last five years are now at risk for being put out of business by companies who have.
Here are a few ways to know if your company is on the right or wrong side of the divide:
- Has your website been updated since 2011?
- Have you integrated email marketing and social media into your marketing strategy?
- Are you engaging your customers where they hang out online?
If you answered no to some or all three of those questions, then your business risks losing market share by companies who do all of those things.
People are increasingly using the Internet as their only information source.
If you have a weak online presence, your company will be overlooked.
Future customers will turn to your competitors who are easy to find and interact with online.
Don’t get left behind in the digital divide, start taking action now.
Luckily there is has never been a better time to bring your website and marketing plan into the 21st century.
It all starts with having the right marketing plan in place.