TRUFF Hot Sauce launched as the world’s first black truffle hot sauce.
TRUFF needed a partner that understood how to acquire customers profitably while scaling aggressively to meet their goals. Root Marketing partnered with TRUFF to create its digital advertising strategy and execute it across multiple channels
TRUFF Hot Sauce
TRUFF Hot Sauce created the world’s first truffle hot sauce.
TRUFF needed a partner that understood how to acquire customers profitably while scaling aggressively to meet their goals. Root Marketing partnered with TRUFF to create its digital advertising strategy and implemented it across multiple channels.
In the first year, Root Marketing scaled TRUFF’s ad spend 12.5 times while maintaining profitability.
How We Did It
Facebook Advertising
- High-value lookalike audience creation
- Extensive retargeting campaigns
- High momentum audience and advertising testing
- Dynamic retargeting advertisements
Google Advertising
- Google Search campaigns
- Google Shopping campaigns
- Leveraged Automated bidding strategies
Digital Marketing Consulting
Email marketing
- Site optimization
- Content creation
Results
- Scaled TRUFF’s ad spend 12.5 times while maintaining profitability in Year One
