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Black Wolf

Black Wolf launched in August 2018 and positioned themselves as an affordable men’s skin care company inside the marketplace.

Black Wolf was managing their ads internally but found that their cost per acquisition was too high and their average order value below where they needed it to be in order to scale. Samson partnered with Black Wolf to help reduce their customer acquisition costs and increase their average order value. 

Samson was immediately able to cut Black Wolf’s acquisition costs while increasing average order value. 

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