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Skin Pi

Skin Pi is a startup cosmetic and skincare company that sells Korean beauty products to consumers in the United States. Skin Pi wanted to break into the U.S. Market by promoting their Color Correction Cushion Compact, a skincare product that is popular in Asian markets but has not caught on in the United States.

Skin Pi needed a partner that could create and execute a digital marketing strategy as well as manage campaigns across multiple channels.

Root helped Skin Pi achieve a Return on Ad Spend (ROAS) of 3.00% attributable ad spend on Facebook selling their CC Cream.

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